The PlantPowered Foundation, Inc is a nonprofit focused on creating and funding public service marketing campaigns, educational initiatives, and programs that promote the benefits of transitioning to a whole-food, plant-based lifestyle. It aims to improve human health, environmental sustainability and animal welfare by educating and inspiring people to adopt more sustainable eating habits and collaborate with like-minded organizations. Key initiatives include The PlantPowered Pledge, PlantPowered Partners, and PlantPowered Potlucks.

​

The project involved designing a full visual identity system — including a logo, graphic elements, brand guidelines and marketing collateral such as flyers, posters, social media templates and newsletter headers.