LOGO FOR KRO-QE-TAH!

March 2020

Logo for a fusion healthy croquettes' place in Miami. The clients wanted a minimalist design that could transmit the idea of healthier versions of croquettes and also show the different backgrounds (Miami and Spain) of their founders.

Since the brand has a strong and vibrant name, this characteristic was emphasised by using an exciting typeface. The allusion to the croquettes is very subtle and discreet in order to make the logo more modern and not so figurative, while the pastel colors were used to bring a fresh and sunny look to the brand.