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IPVC | educational

honorable mention in the IPVC's logo and brand guidelines contest

The proposed logo and visual identity for the Polytechnic Institute of Viana do Castelo synthesizes the brand using clean typography, dividing its four letters horizontally into three sections. The middle section adds dynamism by incorporating each School's distinct color palette and shifting slightly to the right — bringing a sense of movement and playfulness to the mark.

This identity celebrates the unity of the Institute's individual departments while honoring their unique characteristics. Visually, the design creates an engaging play on perspective: up close, the letter offsets are clear; from a distance, they form an optical illusion echoing a reflection on water — a nod to Viana do Castelo's deep relationship with the river and sea.

Ultimately, the design strikes a balance between the institution's academic rigor and its youthful, fluid, and transformative spirit, standing as a symbol for a diverse and inclusive community.

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multidisciplinary design | photography | architecture

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