La Hacienda is a farm near San Francisco, California, that produces organic fruits and homemade products, offers accommodation, and hosts events for those who prioritize quality and ethical farming.

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The client wanted a vibrant brand identity, drawing inspiration from the owners' Brazilian background and Frida Kahlo's vivid color palette. The existing logo was slightly adapted and expanded to different versions (squared, vertical), and to ensure the branding remained impactful in black and white, bold graphic elements — from the farm's landscape contours to its fauna and flora — were hand-drawn and then digitized.

 

This meticulous process resulted in a dynamic brand identity that reflects the farm's vibrancy and commitment to sustainability, resonating with consumers on multiple levels.