The book is about Roger Walkowiak and his controversial victory on the 1956's Tour de France. The three different book covers have basically the same concept: "WALKO" is written as it was a very confusing bike track (the Tour de France) which Roger Walkowiak bravely faced and won. The track is empty and a solitary Walkowiak rides across it – a representation of his frustration after his winning being so criticised.

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The idea of a midcentury design, requested by the author, were created through the colors and a vintage typeface.