Atalea is a Brazilian real estate investment company focused on residential buildings. It's an innovative and people-centric company with a focus on providing quality services to help individuals find a great place to live with professionalism and peace of mind.

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The main goal was to create an uncomplicated but powerful visual identity, capable of conveying the brand's values in a modern and elegant way.

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The main challenges were:
/ differentiating themselves from other companies in the segment;
/ conveying confidence and professionalism but still looking youthful;
/ being modern but also sophisticated;
/ referring to the real estate sector in an uncomplicated way.

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The final design combines a custom wordmark, a dimensional negative-space icon, and a sophisticated yet youthful color palette.